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社会公众对合理用药宣传的认知和需求调查
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| 篇名： | 社会公众对合理用药宣传的认知和需求调查 |
| TITLE： | |
| 摘要： | 目的：为提高合理用药宣传水平和效果提供参考。方法：设计调查问卷，就全国15个省（区、市）零售药店的药品消费者、部分医药高校大学生及家长以及部分医院的就医患者对合理用药宣传的认知和需求情况进行调查，并对调查结果进行统计和分析。结果：每省（区、市）发放问卷在100份至2 000份之间不等，共发放问卷11 700份，回收11 490份，回收率为98.2％；其中有效问卷共10 980份，问卷有效率为95.6％。78.4％的被调查者听说过合理用药的概念，其中，18～44岁的中青年听说过的比例显著高于其他年龄段，随着文化程度的提高听说过的比例显著上升，越靠近城市听说过的比例越高（P＜0.001）；表示能够完全理解宣传内容的被调查者占22.7％，而文化程度越高选择“都能理解”的比例相应越高，越靠近大城市选择“都能理解”“部分理解”的比例越高（P＜0.001）；仅有9.5％的被调查者完全信任所参加的合理用药宣传，而随着文化程度的提高选择“部分相信”的比例总体上升（P＜0.001）；69.1％的被调查者希望获得合理用药知识，总体上购药频次越高的意愿越强（P＜0.001）；对于开展合理用药宣传的形式偏好排前3位的为“医师药师当面指导”“看药品说明书”“看专业书籍”。结论：当前合理用药宣传的效果并不理想，合理用药宣传的覆盖面有待进一步扩大，公众对合理用药的认知存在不足，对现有的合理用药宣传内容理解程度有限，对宣传信任度不高，但其有较强的意愿获得合理用药知识，故需要针对以上问题，通过多种形式改进合理用药宣传的效果。 |
| ABSTRACT： | OBJECTIVE：To provide reference for improving propaganda level and effect of rational drug use. METHODS： Questionnaire survey was designed to investigate the recognition， attitude and demand of consumers in retail pharmacies， students in parts of pharmaceutical universities and their parents and patients in parts of hospitals in more than 10 provinces （autonomous regions and municipalities） for propaganda of rational drug use， and the results were statistically significant. RESULTS： The questionnaires ranged from 100 to 2 000 in each province （autonomous region and municipality）， and totally 11 700 questionnaires were sent out， 11 490 were received with recovery of 98.2％； 10 980 were effectively received with effective recovery of 95.6％. 78.4％ respondents heard of the concept of rational drug use， proportion of young and middle-aged people in 18-44 years old was significantly higher than other age group， the proportion was significantly increased by the improvement of education， and the proportion of people closer to the city was higher（P＜0.001）； the respondents who can fully understand the content of the propaganda accounted for 22.7％， while higher education held higher proportion on “fully understand”， and people closer to the city held higher proportion on “fully understand” and “partially understand”（P＜0.001）； only 9.5％ respondents could fully trust propaganda activity， proportion of choosing “partially trust” was generally increased by the improvement of education（P＜0.001）； and 69.1％ respondents hoped to obtain relevant knowledge， people who had more purchase frequencies showed stronger willing（P＜0.001）； the top 3 preferences of respondents for propaganda forms were “face to face guidance from physicians and pharmacists”， “reading drug instructions” and “reading professional books”. CONCLUSIONS： With insufficient recognition on rational use of drugs， coverage of propaganda about rational drug use needs further expand， public understanding of propaganda contents about rational drug use is fairly limited and people’s trust level towards propaganda is not high， but the public has strong desires to obtain the knowledge about rational drug use. Therefore， various means should be adopted to improve the effects on propaganda of rational drug use. |
| 期刊： | 2016年第27卷第6期 |
| 作者： | 洪兰，叶佩芸，王莉，叶桦 |
| AUTHORS： | HONG Lan，YE Peiyun，WANG Li，YE Hua |
| 关键字： | 公众；合理用药；宣传；认知；需求；调查 |
| KEYWORDS： | Public； Rational drug use； Propaganda； Recognition； Demand； Investigation |
| 阅读数： | 428 次 |
| 本月下载数： | 8 次 |
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