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药品流通监管在不同时间跨度内对药品互联网零售的影响
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| 篇名： | 药品流通监管在不同时间跨度内对药品互联网零售的影响 |
| TITLE： | Effects of drug circulation supervision on online drug retailing within different time spans |
| 摘要： | 目的 研究药品流通监管在不同时间跨度内对药品互联网零售的影响，为药品网络流通监管提供参考。方法在研究假设基础上，设计量表验证各变量间关系。使用问卷收集数据后，采用探索性分析和验证性分析检验各变量的信度与效度，并建立结构方程模型（SEM）研究变量间关系。结果与结论SEM结果显示，药品流通监管在不同时间跨度内均对药品互联网零售产生正向显著影响，但影响强度在不同时间跨度内存在差异。主要表现为药品流通监管对零售方式和网络处方2类途径的影响强度随时间跨度变长而降低；对网售药品种类的影响强度在不同时间跨度内相对均衡；对网上药店零售成本的影响强度随时间跨度变长而增加。进一步分析发现，药品流通监管观测变量的权重之间也存在差异，网络药品信息监管的权重占比最低。据此，笔者建议要加强行业联动、规范零售方式，协同数字监管体系、强化网络处方管理，细化监管方式、实施分类监管，缓冲不利影响、降低企业成本。 |
| ABSTRACT： | OBJECTIVE To study th e effects of drug circulation supervision on online drug retailing within different time span，and to provide reference for network drug circulation supervision. METHODS Based on the research hypothesis ，a scale was designed to verify the relationship between variables. Questionnaire was used for data collection. Structure equation modeling （SEM）was applied in verifying relationships between variables after exploratory factor analysis and confirmatory factor analysis ， which aimed to test reliability and validity. RESULTS & CONCLUSIONS Result of SEM indicated that drug circulation supervision had a positive significant impact upon online drug retailing within different time spans ，but its intensity varied. Specifically，the influence intensity of drug circulation supervision on retail mode and online prescription decreased with the longer time span ；the influence intensity on the types of online drugs were relatively balanced within different time spans ；the intensity of the impact on the retail cost of online pharmacies increased with the longer time span. Results of further analysis suggested that there were also differences in the weights of observed variables in drug circulation supervision and the weight of information regulation was the lowest. Accordingly，it is suggested to strengthen industry linkage ，standardize retail methods ，coordinate digital supervision system ，strengthen online prescription management ，refine supervision methods ，implement classified supervision ， buffer adverse effects and reduce enterprise costs. |
| 期刊： | 2022年第33卷第07期 |
| 作者： | 常伟 |
| AUTHORS： | CHANG Wei |
| 关键字： | 药品流通监管；药品互联网零售；时间跨度；结构方程模型 |
| KEYWORDS： | drug circulation supervision；online drug retailing ；time span ；structure equation modeling |
| 阅读数： | 155 次 |
| 本月下载数： | 5 次 |
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