基于SWOT分析的网售处方药政策研究
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篇名: 基于SWOT分析的网售处方药政策研究
TITLE:
摘要: 目的:为我国制定网售处方药政策提供参考和依据。方法:利用SWOT分析法,分析影响网售处方药的优势(S)、劣势(W)、机会(O)、威胁(T)等内外部环境因素,提出政策改革建议。结果与结论:网售处方药具有更好满足用药可获得性、提升费用可承受性,有利于促进信息公开、打破垄断等优势,并且赶上了国家大力推行“互联网+”的时代机遇,但网售处方药也存在管理方式不适应、诚信体系不健全、监管跟不上等劣势和威胁。有条件放开网售处方药,内外环境、发展形势总体有利。建议在提升智慧监管能力的情况下,推动网售处方药政策的调整,允许互联网电商开展凭处方调剂处方药的业务,有序放开网售处方药。
ABSTRACT: OBJECTIVE: To provide reference and basis for our country to formulate policies for online prescription drug sales. METHODS: SWOT analysis was adopted to analyze the Strengths (S), Weaknesses (W), opportunities (O), threats (T) and other factors of prescription drug online sale so as to put forward policy reform suggestions. RESULTS & CONCLUSIONS: The online prescription drug sales had the advantages of better drug availability, improving cost affordability, promote information disclosure and break the monopoly, caught up with the country to vigorously promote the “Internet+” era opportunities. But online prescription drug sales also had disadvantages and threats such as inappropriate management mode, incomplete credit system and inadequate supervision. Conditional release of online prescription drug sales would be favorable to the internal and external environment and the overall development situation. It is suggested that under the condition of improving the ability of intelligent supervision, promote the adjustment of online prescription drug policy, allow Internet e-commerce to carry out prescription drug dispensing by prescription, and orderly release online prescription drug sales.
期刊: 2019年第30卷第6期
作者: 徐敢,王岳
AUTHORS: XU Gan,WANG Yue
关键字: 医药电商;网络经营;网上药店;处方药;SWOT分析
KEYWORDS: Medical electronic commerce; Online business; Online drugstore; Prescription drugs; SWOT analysis
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