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基于移动端的网上药店发展现状的SWOT分析
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| 篇名： | 基于移动端的网上药店发展现状的SWOT分析 |
| TITLE： | |
| 摘要： | 目的：为我国基于移动端的网上药店的发展提供参考。方法：利用SWOT（优势、劣势、机会、威胁）分析法，对我国基于移动端的网上药店的发展情况进行分析并提出建议。结果与结论：我国基于移动端的网上药店包括由医药电商直接参与运营的垂直经营类，以提供信息为主（查询类）和以比较价格为主（比价类）的非垂直经营类。其具有能够突破时间和空间阻碍、优化信息展示、精确整合消费者信息、提高人效等优势；但也存在获取药品的及时性尚待提高、药品经营范围与销售功能受限、药学服务质量得不到有效保障、用户活跃度难以保证等劣势。面对移动电商市场规模逐年增长、市场发展潜力巨大的机遇，仍应注意移动端主要用户与主要购药人群不重叠、消费者信任度不高、医保政策壁垒尚未突破、医药类应用软件管理法规尚不健全等威胁。建议企业应进一步注重市场的精细化操作，政府主管部门应积极推动并落实相关法律法规的制订等。 |
| ABSTRACT： | OBJECTIVE： To provide reference for the development of online drugstores in China based on mobile port. METHODS： The development of online drugstores in China based on mobile port was analyzed by SWOT （strengths， weaknesses， opportunities， threats） analysis to put forward suggestions. RESULTS & CONCLUSIONS： Online drugstores based mobile port included vertical management in which pharmaceutical E-commerce manager directly participate， non-vertical management which mainly provide information inquiry and price comparison. It has advantage in breaking through time and space obstacle， optimizing information display， integrating consumer’s information accurately， improving human efficiency， etc. They are weak in timeliness， business scope and sale function， the quality of pharmaceutical care， user activity， etc. They have the opportunities as annual increase of mobile E-commerce market scale and huge market development potential； they also face various threats， such as the inconformity between main users of mobile port and main purchasers， consumer low-trust， health-care polity barrier breakthrough failure， the lack of legal regulations for medical and pharmaceutical software， etc. It is suggested that companies operate further accurately and the government speed up the formulation and implementation of laws and regulations. |
| 期刊： | 2016年第27卷第19期 |
| 作者： | 王婷 |
| AUTHORS： | WANG Ting |
| 关键字： | 移动端；网上药店；现状；SWOT分析 |
| KEYWORDS： | Mobile port； Online drugstore； Situation； SWOT analysis |
| 阅读数： | 510 次 |
| 本月下载数： | 14 次 |
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