目的：实现中药材价格合理回归，应对中药材“价格虚高”。方法：基于全产业链管理视角，探讨我国中药材“价格虚高”的

成因，并结合宏观环境分析法（包括政治环境、经济环境、社会文化环境、技术环境4 个方面）对我国中药材全产业链管理模式进行

可行性分析。结果与结论：我国目前的中药材“价格虚高”，主要是由于产业链环节中缺乏核心组织、上游供应不足、中游和下游需

求膨胀、仓储和流通环节不规范等因素造成的。相关管理部门及企业应当分别从政治环境、经济环境、社会文化环境和技术环境

等方面入手，建立应对中药材“价格虚高”的全产业链管理模式，具体包括确立中药材全产业链管理组织核心、上游产业链实行中

药材规范化生产、适当延伸中游和下游产业链、建设中药材现代化物流服务体系等。

OBJECTIVE：To realize reasonable regression of Chinese medicinal material price to deal with Chinese medicinal

material“nominal high price”. METHODS：From the perspective of whole industry chain management，reasons for Chinese medicinal

material“nominal high price”were discussed and feasibility analysis of whole industry chain management of Chinese medicinal

material was carried out by using Macro-environment analysis（including politics environment，economic environment，social environment

and technology environment）. RESULTS & CONCLUSIONS：At present，Chinese medicinal material“nominal high

price”mainly results from lack of core organization，supply deficiency，demand expansion，nonstandard storage and circulation and

other factors. Relevant management departments and enterprises should set up whole industry chain management model of Chinese

medicinal material from aspects of political environment，economic environment，social environment and technology environment，

including to establish industry chain management organization core，to practice standardized production in the upstream industry

chain，to appropriately extend industry chain for middle and downstream and to build up modernized logistics service system.