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我国网上药店经营现状调查分析
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| 篇名： | 我国网上药店经营现状调查分析 |
| TITLE： | |
| 摘要： | 目的：了解我国网上药店经营的现状和存在的问题并提出相应对策建议，为促进我国网上药店的规范化建设提供依据。方法：通过查询国家食品药品监督管理总局（CFDA）官网“公众查询”栏目公布的全国各省、自治区、直辖市网上药店情况，统计网上药店数量并按行政区域划分，对全部网上药店进行分层抽样。对抽样获得的网上药店检索其网站域名及其淘宝、京东、微信公众号/小程序等平台，分析其经营方式。同时，对其中实际存在网络交易行为的网上药店，从经营范围、宣传行为、服务行为等3个方面进行调查分析。结果与结论：从CFDA官网一共获得693家网上药店，分层抽样获得34家网上药店；只有14家（41.2％）的网站域名打开是对应的网上药店，其他网上药店存在域名打不开、打开后为非相关网站等现象；通过自身网站经营药品的网上药店有14家，其中有12家还兼具淘宝、京东、微信等第三方平台经营方式。存在网络交易行为的27家网上药店中，主要有经营品种不规范、违法销售处方药、资质标识展示不统一、宣传广告虚假、在线客服响应不及时、药品配送系统不完善等问题。建议相关监督管理部门加强监管力度，进行网上药店域名和交易平台规范化管理，大力打击和治理网络违法交易行为；同时网上药店需提高服务水平，规范自身网站建设，提高客服实时服务水平以及改进药品配送服务，从而改善我国网上药店经营状况。 |
| ABSTRACT： | OBJECTIVE： To investigate the current situation and existing problems of online drugstores in China and put forward corresponding countermeasures and suggestions， so as to provide a basis for promoting and improving the standardization of online drugstores in China. METHODS： The number of online drugstores was counted by inquiring about the online drugstores in all provinces， autonomous regions and municipalities directly under the central government published by the “Public inquiry” column on the official website of the previous China Food and Drug Administration （CFDA）. According to the administrative division， stratified sampling of online drugstores was conducted. The website domain names of sampled online drugstores and their Taobao stores， Jingdong stores， Wechat public accounts， Wechat small programs and other platforms were retrieved to analyze their operation methods. At the same time， the online drugstores which actually had online trading behavior were investigated and analyzed from three aspects， including business scope， propaganda behavior and service behavior. RESULTS & CONCLUSIONS： A total of 693 online drugstores were obtained from the official website of CFDA， and the domain names of only 14 （41.2％） of 34 online drugstores selected by stratified sampling were their corresponding online drugstores. Other online drugstores had some problems， such as domain name could not be opened or was not related websites. There were 14 online drugstores dealing in drugs through their own websites， of which 12 also operated on third-party platforms such as Taobao， Jingdong and Wechat. The problems of 27 drugstores with online online trading behavior mainly included non-standard operating varieties， illegal sale of prescription drugs， disunity of qualification mark，false propaganda，untimely online customer service response and imperfect drug distribution system， etc. It is suggested that relevant supervisory and administrative departments strengthen supervision， standardize the management of domain names and trading platforms of online drugstores， and vigorously crack down on and control illegal online transactions. Online drugstores should improve their service levels， standardize their own website construction， improve the level of real-time customer service and drug distribution services， so as to improve the current operation situation of online drugstores in China. |
| 期刊： | 2019年第30卷第2期 |
| 作者： | 张雪艳，严军，王萍，王素珍 |
| AUTHORS： | ZHANG Xueyan，YAN Jun，WANG Ping，WANG Suzhen |
| 关键字： | 网上药店；经营现状；互联网药品交易服务；调查；分析 |
| KEYWORDS： | Online drugstores； Current operation situation； Internet drug trading service； Investigation； Analysis |
| 阅读数： | 3294 次 |
| 本月下载数： | 115 次 |
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